Our Approach

RD covers every dimension of retail: fittings and fixtures, signage, lighting, hard and soft fit-out and technology. Whether it’s a full store fit-out, a kiosk or pop-up space, an expo stand or brand activation, we can deliver your retail environment from start to finish, with seamless project management and the expertise to resolve a particular challenge.
No one works harder to design, create and deliver retail environments that connect with and engage consumers.



Our team combines logic with creativity to resolve, develop and bring to life your retail and brand requirements. Our years of experience deliver rich insights into user experience and customer behaviour, to establish key market positioning for your brand.



Design is at the heart of everything we do. Utilising the latest computer-aided design technology, we can execute your vision and take your retail environment to the next level. With increasing demand for digital solutions to enhance customer engagement, retail environments need to be ever more seamless and engaging. Our optional use of VR during the design phase saves on physical prototyping and allows you to see what the finished design will look like in a virtual environment. 

Manufacturing & Procurement

Quality and craftsmanship underlie every well-executed brand environment. Our Auckland factory gives us the flexibility to produce content unique to you. Our in-house capabilities include joinery, digital print, sheet-metal work, acrylic, steel fabrication, aluminium composite and paint work.

With an eye on quick delivery and competitive pricing, our procurement team is dedicated to securing the latest product, ensuring quality, sustainability and cost-effectiveness. With experience in sourcing raw materials, finished and custom-made product, both locally and offshore, our extensive QA process ensures the highest standards. 


Project Management

Our team’s extensive industry knowledge and experience takes the stress out of project delivery. Whether it’s a one-off project or a network roll-out, we will take full responsibility for all aspects of the process to ensure a seamless delivery from ideation through to installation, ensuring completion of your retail environment within budget and on time. 


Installation & Logistics

From new signage and technology installation to complete refurbishment and new fit-outs, we have the resources and experience to produce and deliver your retail environment to the highest of standards. We can also handle all the logistics, managing the flow of materials from their point of origin to the final retail environment. We ensure appropriate packaging to remove risk of damage while being mindful of waste and recyclability, we manage storage, refurbishment and/or disposal of materials — an end-to-end service. Plus, once your project is complete, we offer a repairs and maintenance service.


Whether large or small scale placements, digital, print, LED or other materials, we're able to identify, create and install the best solution for your environment.



We are focused on bridging the gap between online and physical environments through evolved technology integration, providing customised solutions. Tablets, LED lighting and screens, hologram media players and augmented reality integration can all be used to reinforce your brand position.


Experiential, Expos  & Activations

Temporary environments allow you the freedom to play with your brand and execute a truly bespoke outcome that increases engagement with your customers. We create unique branded resources for fixed or portable events, exhibitions and displays, pop-ups or brand experiences. 

Commercial Furniture

Project based solutions for your retail or office environment. Our products are sourced direct from the manufacture to offer you competitive prices and flexibility of choice when selecting your commercial furniture.



To create your desired ambience, we will provide lighting design through to installation using our wide range of high quality product solutions that best suit your retail or commercial environments.


Digital Signage

To bring to life your retail environments, our digital solutions help take your advertising to the next level with a wide range including LED walls, curved and flexible LED panels, dynamic light boxes, LED mesh, and LCD video walls