Our Story and team

RD. Every Dimension of Retail

Great retail starts here. We draw on over 20 years’ experience to deliver custom retail solutions, from design, manufacturing to fit-out, signage and technology. Whatever your vision, scale or special requirements, the RD team will work with you to exceed your retail expectations.

Design-Team2

Our Team

Our dedicated team of more than 130 designers, project leaders and craftspeople are trusted nationwide and internationally to produce powerful and rewarding retail experiences. With a design-led philosophy, RD draws on a depth of experience in manufacturing and project delivery to provide holistic solutions which are highly practical as well as striking and memorable. Whether it’s a new store fit-out, re-brand or pop-up experiential environment, our multi-disciplinary approach touches every aspect of the retail environment, from signage and lighting to technology and experiential activations.

Meet our Senior Team

Rob_Friend

Rob Friend

Director

With 25 years experience across corporate signage and retail in NZ and Australia, Rob oversees RD's finance, construction interiors, supply chain and operations teams

Kyle_Pennell

Kyle Pennell

Director

With a background in brand delivery and 20+ years leading corporate sales and marketing teams across NZ and Australia, Kyle oversees RD's sales and business development, design, marketing, project and account management teams

Bruce_Page

Bruce Page

Business Development Director

With over 30 years retail experience in NZ and Australia, Bruce has a wealth of industry knowledge and thrives on resolving clients' retail dilemmas

Dan-Van-Rooyen-V2

Dan Van Rooyen

Construction Interiors General Manager
Construction

Having worked for some of the UK’s and NZ’s leading construction companies, Dan joined RD in 2017 with extensive experience and an enviable track record for delivering projects on time, within budget and to a very high standard

Marco_Sciarone

Marco Sciarone

Operations
General Manager
Operations

Marco joined RD in 2016, bringing 15+ years of fit-out and manufacturing experience. From sandwich boards to super-yachts, he’s got it covered when delivering your retail environment

Andrew-Ouwerkerk

Andrew Ouwerkerk

Supply Chain
General Manager
Sourcing and Procurement

Andrew joined RD in 2010 and has 15+ years experience specialising in signage, graphics, manufacture and project management. Now heading up our supply chain team, he aids in the smooth delivery of projects nationally and internationally

Mitch_Hughes

Mitch Hughes

Design Director
Design &
Technology

Joined RD in 2009 with 20 years of industrial design and product development experience for both national and global brands. Mitch is our creative and innovative genius!

Craig_Robson

Craig Robson

Manager - Projects Team
Project
Management

Nearing 30 years of project management in the signage and construction industry, Craig has dealt with many of NZ's largest corporations. He joined RD in 2013 and helps keep our team on track

Byron Waring B W

Byron Waring

Chief Financial Officer
Finance, HR, IT

Byron joined the RD team in 2019 as the “numbers guy” to oversee everything finance, human resources and IT. With 20+ years’ experience in various industries Byron has held senior roles both in NZ and internationally.

For new enquiries please contact Mike, Eddie or Nick.

Eddie-Morrison

Eddie Morrison

Head of Experiential
Experiential & Brand Activations

Has designed and delivered experiential events and exhibition installations nationwide and internationally. Eddie is part of our super creative and energetic experiential team that delivers temporary environments

+64 21 592 219
Nick_Aston

Nick Aston

Head of Commercial Products
Digital & tech innovation

17 years and counting of delivering innovative retail solutions. Nick specialises in commercial furniture, lighting and technology - expanding what is possible in retail

+64 29 2201 252
Mike Friend B W

Mike Friend

Business Development Manager
General Enquires

A passionate retail solutions provider with 15 years experience in the retail fit out world, both supplier and client side with a practical & big picture approach to all undertakings - Mike understands what it takes to get the job done to a high level, on time and on budget.


+64 21 955 079