Last year, our ground-breaking interactive kiosk experience for Co-operative Bank was awarded Group winner in the Pop up and Events category of the Red Awards. This month, we’re up for another award for the same work in Europe.
We’re really proud to be able to share that RD has been nominated for an international EuroShop award – the EuroShop RetailDesign Award of 2018.
As a company we love working with people who push the boundaries and challenge us to do work that calls on all our experience. The great thing about Co-operative Bank is that they are determined to be leaders in mobile banking by providing the best digital experiences for their customers. That’s a big ask in New Zealand’s highly competitive banking sector – but it’s the kind of challenge we absolutely thrive on.
The goal of the kiosk at Sylvia Park, one of the busiest retail sites in the country, was to attract new customers and to raise awareness of the brand. And the way The Co-operative Bank was looking to do that was by giving prospective customers the chance to dig for treasure or cycle their way to a cash bonus of up to $30 when they opened an account. On your bike retail at its best!
Our role was to deliver an experiential kiosk that would help with new-join ups on site, initiate product sales through digital execution, and give The Co-operative Bank the support they needed for marketing and social media.
To make sure this inspired idea caught the eye of as many people as possible, we partnered with RCG on initial concepts, manufactured in-house, sourced and delivered all the components to bring this fully immersive environment to life. In fact, the technology behind the ‘cycle for cash’ bikes and display was the brainchild of Mitch, our Design Director. Well done, Mitch.
The end result was a compact yet open kiosk with plenty of brand recognition, ‘homely’ seated areas for staff/customer engagement and plenty of whizz-bang tech to get customers racing and everyone watching.
This whole environment exceeded our clients’ expectations, was delivered within budget, on time, via a successful collaboration, and has proven to be a powerful commercial solution for a bank determined to change banking for good and to further drive their digital platform.
We can’t wait to hear what the Europeans think. Even if we don’t win this one, getting noticed for this work by a panel on the other side of the world is a real nod to our custom and bespoke work, and shows what can happen when people with retail smarts like us team up with a client like The Co-operative Bank that is looking to break the boundaries.