Our Story and team

RD. Every Dimension of Retail

Great retail starts here. We draw on over 20 years’ experience to deliver custom retail solutions, from design, manufacturing to fit-out, signage and technology. Whatever your vision, scale or special requirements, the RD team will work with you to exceed your retail expectations.


Our Team

Our dedicated team of more than 130 designers, project leaders and craftspeople are trusted nationwide and internationally to produce powerful and rewarding retail experiences. With a design-led philosophy, RD draws on a depth of experience in manufacturing and project delivery to provide holistic solutions which are highly practical as well as striking and memorable. Whether it’s a new store fit-out, re-brand or pop-up experiential environment, our multi-disciplinary approach touches every aspect of the retail environment, from signage and lighting to technology and experiential activations.

Meet our Senior Team


Rob Friend


With 25 years experience across corporate signage and retail in NZ and Australia, Rob oversees RD's finance, construction interiors, supply chain and operations teams


Kyle Pennell


With a background in brand delivery and 20+ years leading corporate sales and marketing teams across NZ and Australia, Kyle oversees RD's sales and business development, design, marketing, project and account management teams


Bruce Page

Business Development Director

With over 30 years retail experience in NZ and Australia, Bruce has a wealth of industry knowledge and thrives on resolving clients' retail dilemmas


Marco Sciarone

General Manager

Marco joined RD in 2016, bringing 20+ years of fit-out and manufacturing experience. From sandwich boards to super-yachts, he’s got it covered when delivering your retail environment

Chris Birch

Chris Birch


Chris has a wealth of experience within the industry with 20+ years in Design, manufacturing and operations experience behind him. Chris has been with the RD business for 7 years and now heads up our Supply chain division and assists in the smooth delivery of our RD Projects


Mitch Hughes

Design Director
Design &

Joined RD in 2009 with 20 years of industrial design and product development experience for both national and global brands. Mitch is our creative and innovative genius!


Craig Robson

Manager - Projects Team

Nearing 30 years of project management in the signage and construction industry, Craig has dealt with many of NZ's largest corporations. He joined RD in 2013 and helps keep our team on track

Byron Waring B W

Byron Waring

Chief Financial Officer
Finance, HR, IT

Byron joined the RD team in 2019 as the “numbers guy” to oversee everything finance, human resources and IT. With 20+ years’ experience in various industries Byron has held senior roles both in NZ and internationally.

For new enquiries please contact Mike, Eddie or Nick.


Eddie Morrison

Head of Experiential
Experiential & Brand Activations

Has designed and delivered experiential events and exhibition installations nationwide and internationally. Eddie is part of our super creative and energetic experiential team that delivers temporary environments

+64 21 592 219

Nick Aston

Head of Commercial Products
Digital & tech innovation

17 years and counting of delivering innovative retail solutions. Nick specialises in commercial furniture, lighting and technology - expanding what is possible in retail

+64 29 2201 252
Mike Friend B W

Mike Friend

Business Development Manager
General Enquires

A passionate retail solutions provider with 15 years experience in the retail fit out world, both supplier and client side with a practical & big picture approach to all undertakings - Mike understands what it takes to get the job done to a high level, on time and on budget.

+64 21 955 079